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Marketing & Sales - Drive: The Surprising Truth About What Motivates Us

Description

Book Synopsis: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing. Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose—and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Details

Discover the secrets to unlocking your true potential with "Drive: The Surprising Truth About What Motivates Us". This New York Times bestseller will revolutionize the way you think about motivation, providing you with a paradigm-shattering perspective on what truly drives our performance and satisfaction. Whether you're looking to excel in your career, education, or personal life, this book by Daniel H. Pink, renowned author of "To Sell Is Human", reveals the power of intrinsic motivation.

Unlike conventional wisdom that emphasizes external rewards, Pink takes a bold stance by highlighting the deeply human need to direct our own lives. We all possess an innate desire to learn, create, and improve ourselves, as well as the world around us. Drawing on four decades of scientific research on human motivation, Pink skillfully unveils the mismatch between what science knows and what business does, forever changing how we approach every aspect of our lives.

Within "Drive", you will explore the three essential elements of genuine motivation: autonomy, mastery, and purpose. Empower yourself by harnessing the power of autonomy, allowing you to take control and shape your own destiny. Learn the art of mastery, unlocking your potential to become a true expert in your field. Finally, discover the significance of purpose, aligning your actions with a greater cause that gives meaning to your life.

Be prepared to be astonished as Pink presents unconventional and effective techniques for putting these principles into action. Embrace the autonomy to chart your own path, master your skills, and find your purpose. This captivating book challenges the conventional beliefs surrounding motivation and empowers you to think differently, transforming not only your thinking but also your actions.

Are you ready to unlock your true motivation? Don't miss out on this life-changing read! Get your copy of "Drive: The Surprising Truth About What Motivates Us" today and take the first step towards a more fulfilling and successful life.

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