Description
Book Synopsis: You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you.
Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
- The Five Components of Effective Positioning
- How to instantly connect an audience to your offering’s value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now
Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.
Details
Are you tired of your amazing product going unnoticed by customers? It's time to change the game and take your product positioning to a whole new level. Introducing "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" by April Dunford. This groundbreaking book will revolutionize the way you connect with consumers. Say goodbye to following trends or competing with others. Instead, learn how to find your product's "secret sauce" and sell it to those who crave it.
April Dunford, a positioning guru and tech executive, shares her years of experience in this must-read book. With 16 successful product launches under her belt, she knows what it takes to break through the noise of a crowded market. This book is filled with witty anecdotes and compelling case studies that will entertain and enlighten you.
Within the pages of "Obviously Awesome," you'll discover the five components of effective positioning. Learn how to instantly connect your audience to the value of your offering. Discover the secrets to choosing the best market for your products. Unlock the power of three distinct styles of positioning to gain a competitive edge. And don't forget the importance of leveraging market trends to drive immediate buying decisions.
Whether you're an entrepreneur, marketer, or salesperson struggling to bring innovative products to market, April Dunford's insights will help you find your awesome. Don't let your product go unnoticed any longer. It's time to make a difference. Get your copy of "Obviously Awesome" today and start connecting with your customers like never before!
Click here to get your hands on the game-changing book, "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It". Don't miss out on the chance to unlock the secrets of successful product positioning.
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