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The JOLT Effect: How High Performers Overcome Customer Indecision

Name: The JOLT Effect: How High Performers Overcome Customer Indecision
Price: 19.29 USD
Availability: InStock
Rating: 4.6 (172 reviews)

4.6 of 5 Stars: Marketing & Sales - The JOLT Effect: How High Performers Overcome Customer Indecision

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Book Synopsis: From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales.

In sales, the worst thing you can hear from a customer isn't "no." It's "I need to think about it." When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding.

What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don't: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.

Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.

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The JOLT Effect: How High Performers Overcome Customer Indecision Book is a game-changer in the sales industry. Written by the bestselling co-author of The Challenger Sale, Matthew Dixon, it offers a paradigm-shattering approach to closing more sales and overcoming customer indecision. No longer will you have to hear the dreaded "I need to think about it" from your potential customers. This book will show you how to address the true driver behind purchasing decision-making: the fear of failure.

Unlike traditional sales advice that tells you to focus on the benefits of choosing your business, The JOLT Effect reveals that customers are more concerned with not failing. With insights from a groundbreaking study of over two and a half million sales conversations, the book uncovers the strategies used by high-performing sales reps to get indecisive buyers to take action. It's time to challenge conventional wisdom and adopt a new approach that will revolutionize your sales success.

Armed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect serves as the ultimate playbook for any salesperson or sales leader. By bridging the gap between customer intent and action, you'll be able to close more sales and achieve unprecedented success. Don't miss out on this opportunity to transform your selling techniques and propel your business forward.

Ready to revolutionize your sales strategy and close more deals? Don't wait any longer! Grab your copy of The JOLT Effect today and uncover the secrets to overcoming customer indecision. Claim your copy here and start closing more sales tomorrow!

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