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Decorative Arts & Design - Never Use Futura

Description

Book Synopsis: It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

Details

Are you familiar with Futura? You may not realize it, but this iconic font is everywhere, from the moon to Nike sneakers and even Domino's Pizza boxes. Discover the fascinating history and cultural significance of Futura with "Never Use Futura." This book delves into how a simple typeface has become the cornerstone of modern design, used in everything from presidential campaigns to major motion pictures. Dive into the world of typography and find out why Futura is more than just a font—it's a language in itself.

Explore the profound impact of Futura on our visual landscape and discover why it's the go-to choice for corporations, logos, and advertisements worldwide. From its Bauhaus-inspired roots to its current dominance in the design industry, Futura has proven its staying power and versatility. "Never Use Futura" offers insightful and engaging content for both design enthusiasts and those curious about the art of typography. Uncover the hidden meanings behind this ubiquitous font and learn how it has shaped the way we communicate in the digital age.

Step into the world of typefaces and embark on a journey through the history and evolution of Futura. Whether you're a design aficionado or simply intrigued by the power of visual communication, this book is a must-read. Discover why Futura surpasses Helvetica in terms of global recognition and influence. Uncover the secrets behind its widespread use in branding, advertising, and popular culture. "Never Use Futura" offers a fresh perspective on the impact of typography in our daily lives, inviting you to appreciate the artistry and storytelling potential of fonts.

Ready to explore the captivating world of Futura and its enduring legacy in design? Dive into the pages of "Never Use Futura" and unlock the mysteries of this iconic font. Embrace the beauty of typefaces and uncover the hidden stories behind the letters we see every day. Whether you're a typography enthusiast or simply curious about the visual language of design, this book promises an enlightening and engaging read. Experience the magic of Futura as it weaves its way through history, from the Bauhaus movement to modern branding strategies. Start your typographic adventure today!

Explore the world of Futura now!

Disclosure: I get commissions for purchases made through links in this website