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Decorative Arts & Design - Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Description

Book Synopsis: "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love - that also deliver business results - this book is for you. About the Author Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She's coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy. What People Are Saying "Teresa Torres shows how to truly - and continuously - include customers. This is a must read for every CEO and product team out there." - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included "Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful." - Jocelyn Mangan, CEO, HimForHer "It's no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit." - Martin Eriksson, Co-Founder & Chairman, Mind the Product "Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers." - Mike Herrick, SVP Technology, Airship "Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise." - Hope Gurion, Product Leader & Team Coach, Fearless Product   Read more

Details

Are you confident that the products or services your company offers are what your customers truly want? Are you continuously improving these offerings to ensure customer satisfaction? And, most importantly, are you creating value for your customers while also driving business success? If these questions have been on your mind, then look no further than the book "Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value". This book, written by internationally acclaimed author and coach Teresa Torres, provides you with a structured and sustainable approach to continuous discovery, empowering you to make informed product decisions based on customer input. Don't leave your success to chance, discover the secrets to creating products that customers love and that drive business results.

As a product leader or team member, you may have experienced the frustration of not having a strong leader or coach to guide you on the right path. This book fills that gap, offering invaluable insights and strategies to help you succeed. With Teresa Torres as your virtual mentor, you'll learn how to balance action with doubt, enabling you to take confident steps forward while being prepared for possible missteps along the way. Continuous discovery becomes a habit that propels you and your team towards creating customer value while simultaneously driving business growth.

Teresa Torres's expertise in product discovery is widely recognized, and her teachings have transformed countless product teams of all sizes and industries. With over 8,500 product professionals already benefiting from her wisdom, you can trust that her methods are tried and true. By implementing the practices outlined in this book, you can join the ranks of successful companies that have harnessed the power of continuous discovery to create better products and stronger customer relationships.

Don't just take our word for it. Industry leaders and experts have praised Teresa Torres's work and the impact it has had on their organizations. Phil Terry, founder of Collaborative Gain, describes this book as a must-read for CEOs and product teams, emphasizing the importance of incorporating customers into the product development process. Martin Eriksson, co-founder of Mind the Product, highlights the value of regularly engaging with customers and how this book provides indispensable guidance on building this critical habit. The testimonials keep pouring in, all pointing to the fact that Teresa Torres's teachings are a game-changer for product-driven companies.

Don't miss out on the opportunity to transform your product discovery practices and achieve unparalleled success. Get your hands on "Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value" today and start infusing customer input into your daily decision-making. Tap into Teresa Torres's wisdom and expertise to unlock the full potential of your products and deliver exceptional value to your customers.Learn more

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