Description
Book Synopsis: User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns
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Details
Looking to develop innovative digital solutions that truly resonate with your target audience? Look no further than "UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions". This comprehensive guide, written by renowned author Jaime Levy, bridges the gap between UX design and business strategy, providing you with a practical framework to execute your UX strategy effectively. With lightweight tools and techniques, you'll be able to create products that people truly want and love.
What sets this book apart is its hands-on approach. Levy guides you through simple to advanced methods, allowing you to implement them right away. Through real-world examples and updated techniques, you'll gain valuable perspective on how to define value propositions and validate target users. Discover marketplace opportunities and conduct competitive research to gain a competitive edge. With the ability to design experiments using rapid prototypes, you'll have a clear focus on the business model from the start.
In this second edition, a chapter on conducting qualitative online user research has been added, offering you even more insights and strategies to understand your audience. Whether you're a UX/UI designer, product manager, entrepreneur, or aspiring strategist, this book is a must-have resource in your career arsenal.
Don't miss out on the opportunity to transform your digital solutions from good to extraordinary. Take the first step towards UX success by getting your copy of "UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions" today!
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