Description
Book Synopsis: “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
Details
Looking for an eye-opening read that explores the power of persuasion in society? Look no further than "Propaganda" by Edward Bernays. This thought-provoking book provides invaluable insight into the inner workings of influential institutions within industrial state capitalist democracies. Discover the techniques used to shape and manipulate public opinion, and gain a deeper understanding of how these mechanisms impact our lives.
Edward Bernays, a pioneer in the field of public relations, reveals the hidden truth behind the conscious and intelligent manipulation of society. Learn how these unseen forces influence our thoughts and actions, and why they hold immense power in our democratic society. Gain knowledge that will empower you to navigate through the intricate web of propaganda, and make informed decisions in an era of mass manipulation.
Experience Bernays' visionary perspective by delving into the pages of "Propaganda." With his scientific approach to engineering consent, he offers a comprehensive understanding of how governments and corporations shape public opinion. By examining historical examples such as the U.S. Committee on Public Information during World War I, you'll uncover the blueprint for marketing strategies used in subsequent wars. This book is a must-read for anyone interested in the forces that drive our contemporary institutions.
Uncover the parallels between the past and present as you explore the intersection of politics, art, science, and education in "Propaganda." Bernays' observations, influenced by renowned thinkers like Walter Lipmann and Sigmund Freud, shed light on how propaganda forms an integral part of democratic and corporate manipulation. Brace yourself for a gripping read that will challenge your beliefs and provide a deeper understanding of the intricacies of power.
Are you ready to delve into the dark corners of propaganda and unveil its far-reaching impact? Take the first step towards enlightenment and order your copy of "Propaganda" today. Discover why this timeless classic is still relevant in our contemporary world. Click here to order now!
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