Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Name: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Price: 17.69 USD
Availability: InStock
Rating: 4.6 (5207 reviews)

4.6 of 5 Stars: Business & Money - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Book Synopsis: OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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The Blue Ocean Strategy, Expanded Edition is the ultimate guide to achieving unmatched success in business. This groundbreaking book teaches you how to create uncontested market space, leaving your competition in the dust. With its innovative approach, this strategy focuses on finding new opportunities and creating new demand for your products or services.

Unlike traditional business models that rely on competing in crowded markets, the Blue Ocean Strategy helps you stand out by building your own unique market. By tapping into unexplored customer needs and preferences, you can carve out a space where you have no direct rivals. This not only allows you to capture untapped growth potential but also gives you the freedom to set your own rules without being constrained by industry norms.

The Expanded Edition of the Blue Ocean Strategy dives deep into real-life case studies and provides practical frameworks and tools to help you implement this strategy successfully. It equips you with the knowledge and skills to identify blue ocean opportunities, formulate effective strategies, and execute them flawlessly. Through strategic value innovation, you will discover how to deliver exceptional value to customers while simultaneously reducing costs – a winning combination for business growth and profitability.

Don't let your competitors dictate your success. Step into a world of unlimited possibilities and transform your business with the Blue Ocean Strategy, Expanded Edition. Embrace innovation, create uncontested market space, and leave your competition irrelevant. Get your copy today and start charting your own path to success!

Click here to get your hands on the Blue Ocean Strategy, Expanded Edition now!

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