Description
Book Synopsis: AMAZON BEST BOOKS OF 2019 PICK
FORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK
"User Friendly is a tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting."―EDWARD TENNER, The New York Times Book Review
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been―and continues to be―remade according to the principles of the once-obscure discipline of user-experience design.
In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change―an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time―and you'll never interact with technology the same way again.
Details
Experience the power of design in transforming our lives with the captivating book User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play. Selected as an Amazon Best Book of 2019 and recommended by Fortune Writers and Editors, this engaging masterpiece by Cliff Kuang and Robert Fabricant explores the profound influence of user-experience design on our modern world.
Delve into an eye-opening journey that spans a century of historical milestones, from the fight for women's rights to the challenges of the Great Depression and World War II, right up to the digital age. Discover the hidden rules that have reshaped our society and unveil the fascinating history behind the once-obscure discipline of user-experience design.
With their combined expertise as a renowned journalist and a trailblazing designer, Kuang and Fabricant unmask the secrets of the designed world, uncovering how these principles have shaped and continue to shape our reality. User Friendly is a thought-provoking and essential resource that provides a definitive perspective on the rapid evolution of technology, one that will forever change the way you interact with digital devices.
Don't miss out on this groundbreaking exploration of design and its impact on our lives. Grab your copy of User Friendly today and unlock a world of knowledge that will revolutionize your understanding of technology. Learn more about how design is shaping our future.
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