Description
Book Synopsis:
Features recently discovered, previously unpublished materials from the archives of the Kunstbibliothek in Berlin by Bauhaus professor and renowned avant-garde artist László Moholy-Nagy. Includes work by Moholy-Nagy, Guillaume Apollinaire, F.T. Marinetti, Theo van Doesburg, Herbert Bayer, Walter Dexel, and El Lissitzky. Published concurrently with an exhibition at the Staatliche Kunstbibliothek in Berlin.
The 1920s in Germany witnessed a revolution in visual communication, typography, and graphic design that still influences us today. In 1929, Hungarian avant-garde artist and Bauhaus professor László Moholy-Nagy was invited to design a room dedicated to the future of typography at the Martin-Gropius Bau in Berlin as part of a larger exhibition called New Typography ("Neue Typographie").
The exhibition was organized by the Ring of New Advertising Designers ("ring neue werbegestalter"), a group started by Kurt Schwitters in 1927 which consisted of 12 avant-garde designers, and artists who explored a common vision of modernity in advertising and graphic design. In five years, the Ring put on over 20 shows in Germany, and invited guest artists to exhibit with them. Moholy-Nagy's room in the New Typography show was called "Where is Typography Headed?". He created 78 freestanding panels with work by himself, other artists, and contemporary printed matter, which addressed the current trends and future direction of typography. The panels are reproduced together in this book for the first time, along with an Abcdarium of terms and concepts by a roster of noted typography and design historians.
Details
Experience the revolution in visual communication, typography, and graphic design that continues to shape our world today with Moholy-Nagy and the New Typography: A-Z Book. Uncover the secrets of this groundbreaking era with recently discovered and previously unpublished materials from Berlin's prestigious Kunstbibliothek archives. This extraordinary book showcases the remarkable work of Bauhaus professor and avant-garde artist László Moholy-Nagy, alongside contributions from renowned figures such as Guillaume Apollinaire, F.T. Marinetti, and El Lissitzky.
Immerse yourself in the creative genius of Moholy-Nagy and his contemporaries as you explore their vision for the future of typography. Published simultaneously with the celebrated exhibition at the Staatliche Kunstbibliothek in Berlin, this book offers a unique opportunity to witness the profound impact of the 1920s on our modern design landscape.
Join the avant-garde movement that shaped advertising and graphic design in Germany during this transformative decade. The New Typography exhibition, organized by the innovative group Ring of New Advertising Designers, redefined the boundaries of visual communication. Marvel at Moholy-Nagy's visionary room, titled "Where is Typography Headed?," which featured 78 freestanding panels showcasing his own work, that of other influential artists, and contemporary printed matter.
Explore the rich depth of the panels as they address the prevailing trends and offer glimpses into the future direction of typography. In this captivating book, these historic panels are displayed together for the first time ever. Additionally, dive into an enlightening Abcdarium of terms and concepts brought to life by highly esteemed typography and design historians.
Don't miss out on the opportunity to own this extraordinary piece of design history. Embrace the powerful influences of the past and expand your understanding of the New Typography movement. Unleash your creativity and secure your copy of Moholy-Nagy and the New Typography: A-Z Book today!
Click here to grab your copy and embark on an inspiring journey through the innovative world of Moholy-Nagy and his contemporaries.
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