Description
Book Synopsis: Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years.
Born at a time when watches were generally considered fragile instruments, G-SHOCK began as a dream of a young engineer, Kikuo Ibe, who wanted to create “a watch that doesn’t break even when dropped.” In 1981, Project Team Tough was formed to build it, and over two years and 200 prototypes later, the indestructible, shock-resistant G-SHOCK watch was crafted.
This revealing volume takes readers through the journey, spirit, and evolution of this distinctive timepiece, whose form and function combined with constant innovation over the past four decades have cemented the watch as a symbol of strength and endurance. Worn by everyone from pro-athletes and military personnel, to skateboarders, surfers, musicians, and entertainers, this stylish and multipurpose watch has permeated the spheres of sports, design, music, and popular culture.
Chapters include a history of the technological innovation, behind-the-scenes imagery from the brand’s headquarters in Japan, interviews with some of the brand’s diehard collectors, and advertisements and collaborations with sports figures, fashion designers, musicians, and artists including pro-surfer Kanoa Igarashi, musician Kid Cudi, designers Takashi Murakami and Nigo, and fashion brands like BAPE, Kith, Stüssy, Maison Margiela, and Supreme.
Embodying the spirit of “Absolute Toughness,” G-SHOCK’s visceral connection to its collaborators and collectors make this book a must-have for watch connoisseurs and design aficionados.
Details
Discover the extraordinary legacy of the iconic G-SHOCK watch in this captivating book. For over four decades, G-SHOCK has been the go-to timepiece for fashion-forward individuals around the world. Its pioneering innovation, rugged durability, and versatile design have made it a legendary cult-collectible. From the daring dreams of its engineer, Kikuo Ibe, to the development of an indestructible watch, this book unveils the inspiring story behind G-SHOCK's creation.
Experience the evolution of G-SHOCK through its journey of constant innovation. From pro-athletes to military personnel, skateboarders to musicians, G-SHOCK has become an emblem of strength and endurance across various domains. Dive into the pages to explore the technological advancements that have shaped this revolutionizing timepiece. Get a behind-the-scenes glimpse of G-SHOCK's headquarters in Japan and hear from diehard collectors who have embraced its stylish and multi-functional nature.
Step into the world of G-SHOCK's collaborations with sports icons, fashion designers, musicians, and artists. Immerse yourself in the vibrant imagery of pro-surfer Kanoa Igarashi, the captivating notes of musician Kid Cudi, and the visionary creations of Takashi Murakami and Nigo. Feast your eyes on the brand's collaborations with BAPE, Kith, Stüssy, Maison Margiela, and Supreme. G-SHOCK's curated partnerships symbolize its visceral connection to the realms of sports, design, music, and popular culture.
Experience "Absolute Toughness" with every turn of the page. This book encapsulates the spirit of G-SHOCK and its enduring relationship with its devoted collaborators and collectors. Whether you are a watch connoisseur or a design aficionado, this must-have book will transport you to the heart of G-SHOCK's indomitable world.
Begin your journey with G-SHOCK today by ordering your copy of this captivating book. Click here to explore the ultimate celebration of this iconic timepiece.
Discover More Best Sellers in Decorative Arts & Design
Shop Decorative Arts & Design
How to Render: the fundamentals of light, shadow and reflectivity
$26.26


Medieval Calligraphy: Its History and Technique (Lettering, Calligraphy, Typography)
$19.99


$14.54


The Dress Diary: Secrets from a Victorian Woman's Wardrobe
$16.39


$16.99


Little Book of Fendi: The story of the iconic fashion brand (Little Books of Fashion, 23)
$16.95


Friends: The One with the Crochet: The Official Crochet Pattern Book
$20.99


The New Southern Style: The Interiors of a Lifestyle and Design Movement
$24.99
