Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
$16.69
Description
Book Synopsis: The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show “The Irrational“
“A marvelous book… thought provoking and highly entertaining.” —Jerome Groopman, New York Times bestselling author of How Doctors Think
“Ariely not only gives us a great read; he also makes us much wiser.” —George Akerlof, 2001 Nobel Laureate in Economics
“Revolutionary.” —New York Times Book Review
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
Details
Are you tired of feeling like your decisions are always being influenced by others? Are you constantly wondering why you choose certain products or make specific choices? Discover the hidden forces that shape our decisions with the Predictably Irrational, Revised and Expanded Edition. This groundbreaking book examines the irrational behavior we all exhibit in our everyday lives and explores the psychological and economic factors behind it. With its unique insights and captivating stories, this book will revolutionize the way you think about decision-making.
Unlock the secrets of human behavior and gain a competitive edge in today's fast-paced world with Predictably Irrational. As a retail business owner, understanding why people make the choices they do can give you a significant advantage. By applying the principles outlined in this book, you can craft more effective marketing strategies, boost your sales, and build customer loyalty. With its revised and expanded content, this edition offers even more valuable insights into consumer behavior.
Don't let your competitors get ahead by understanding human behavior better than you do. Stay one step ahead with the Predictably Irrational book. Whether you're a seasoned entrepreneur or just starting out, this book is a must-read for anyone looking to succeed in the world of sales and marketing. Take control of your decision-making process and harness the power of irrationality to drive business growth.
Ready to take the first step towards understanding the hidden forces that shape our decisions? Get your copy of Predictably Irrational, Revised and Expanded Edition today and start making smarter choices. Click here to order now!
Discover More Best Sellers in Marketing & Sales
Shop Marketing & Sales
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
$12.99


Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
$16.19


$13.08


New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
$14.60


First-Time Manager: Sales (First-Time Manager Series)
$15.21


Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
$16.99


The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
$17.99
