Description
Book Synopsis: Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968.
An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
Details
Looking for a visual feast to inspire your design sensibilities? Look no further than Logo Modernism, the definitive coffee table book for graphic designers and branding specialists. Authored by the renowned Jens Müller, this TASCHEN publication showcases approximately 6,000 modernist trademarks from the period 1940-1980.
In its pages, you'll dive deep into the world of modernist aesthetics and witness how this design movement revolutionized corporate identity. From media companies to retail giants, airlines to art galleries, Logo Modernism highlights the power of logos to shape the perception and success of a brand.
Organized into three design-oriented chapters – Geometric, Effect, and Typographic – this book is a treasure trove of inspiration. Each chapter explores various elements and styles, such as alphabets, overlays, dots, and squares, allowing you to explore and adapt these concepts to enhance your own creative projects.
In addition to the extensive catalog, Logo Modernism includes an engaging introduction by Jens Müller on the evolution of logos, and an intriguing essay by R. Roger Remington on modernism and graphic design. You'll also find detailed profiles and case studies of notable designers and their groundbreaking projects.
Whether you're a seasoned professional or simply captivated by the art of visual communication, Logo Modernism is a must-have resource. Immerse yourself in the rich history of logos and discover how image and form have the power to influence society and leave a lasting impression on individuals.
Don't miss out on this unparalleled opportunity to elevate your design game. Get your copy of Logo Modernism now and unlock a world of creative possibilities.
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