Description
Book Synopsis: When Bruno Sacco walked through the doors on his first day at Mercedes-Benz on 13 January 1958, it is highly unlikely that his Daimler-Benz colleagues could ever imagine that this nervous young man would not only revolutionize design but would change the way design and innovation connected with brand tradition forever. Bruno Sacco is one of the most influential automotive designers of the late twentieth century; many models launched during his era now characterize the Mercedes-Benz brand. When Nik Greene asked Bruno Sacco to assist with this book, he replied humbly "No-one designs a car alone, and more to the point, I never, for one minute, wanted to. From the moment I became Head of Design, I put down my pens and became a manager of minds."
With over 330 photographs and illustrations, this book includes an overview of the early days of functional vehicle design and the influence of safety on design evolution. The protagonists of Daimler-Benz design from Hermann Ahrens to Paul Bracq are covered. Design philosophy and innovation under Bruno Sacco is discussed along with the Sacco-designed cars and, finally, the Bruno Sacco legacy.
Details
Discover the extraordinary world of automotive design with the Bruno Sacco: Leading Mercedes-Benz Design 1975-1999 book. Bruno Sacco, a true visionary, transformed the concept of design, forever intertwining innovation with brand tradition. This book delves into the remarkable journey of Bruno Sacco, showcasing the models that have become iconic symbols of the Mercedes-Benz brand. With over 330 captivating photographs and illustrations, you'll get an inside look at the early days of functional vehicle design and the significant impact of safety on design evolution.
Immerse yourself in the legacy of Daimler-Benz and its design pioneers. From Hermann Ahrens to Paul Bracq, this book provides comprehensive coverage of the remarkable minds behind the iconic vehicles. Bruno Sacco's unique design philosophy and relentless pursuit of innovation are explored in great detail, highlighting the transformative era he led at Mercedes-Benz. With every turn of the page, you'll be captivated by the mesmerizing Sacco-designed cars that set new standards in the automotive industry.
This book is not just a tribute to Bruno Sacco's genius but also a testament to the power of collaboration. Sacco humbly acknowledges that no car is designed alone, emphasizing the importance of teamwork in achieving greatness. As Head of Design, he became a master of managing minds, fostering an environment where creativity thrived. Witness the incredible synergy that resulted in groundbreaking designs and set new benchmarks for the entire industry.
Embrace the opportunity to own this extraordinary book and gain invaluable insights into the world of automotive design. Join us in celebrating Bruno Sacco's remarkable legacy by adding this masterpiece to your collection. Allow his passion and innovation to inspire your own creative endeavors. Don't miss out! Click here to order your copy now and embark on a journey through the captivating world of automotive design.
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