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Mustang and the Pony Car Revolution (Images of America)

Name: Mustang and the Pony Car Revolution (Images of America)
Price: 13.69 USD
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4.1 of 5 Stars: Man-Made Objects - Mustang and the Pony Car Revolution (Images of America)

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Book Synopsis: There have been few cars that ignited the public's interest as much as the Ford Mustang. Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors - the "pony car." From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

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The Mustang and the Pony Car Revolution (Images of America) book is a must-have for any car enthusiast. This book takes you on a journey back in time to the opening of the New York World's Fair in 1964 when Ford introduced the iconic Mustang. The Mustang revolutionized the automotive industry with its unique design and powerful performance, creating a whole new category of cars known as "pony cars".

What sets the Mustang apart is not only its remarkable engineering but also the brilliant marketing strategy behind it. Ford leveraged every tool in the vehicle-marketing toolbox, from clever teases to unprecedented publicity, to make sure the Mustang became a legend. The stage at the World's Fair, movie placements, toy models, and even a replica pedal car were all used to capture the hearts and minds of car enthusiasts.

Now you can delve into the fascinating story of the Mustang's rise to fame and its enduring legacy. This book is filled with captivating images that bring the Mustang's history to life. From its early days as a symbol of American design and engineering to its status as a cult classic, the Mustang has truly become an icon of the freewheeling American spirit.

Don't miss out on the opportunity to own this piece of automotive history. Immerse yourself in the rich heritage of the Mustang and discover why it continues to captivate car enthusiasts around the world. Order your copy of Mustang and the Pony Car Revolution (Images of America) today and experience the magic of this timeless American icon.

Order now and be a part of the Mustang legacy!

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