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Communication & Journalism - Communication Skills for Conservation Professionals

Description

Book Synopsis: Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that—it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.

Details

Communication Skills for Conservation Professionals is the ultimate guide for professionals in the field who are passionate about making a difference. With the knowledge and techniques shared in this book, you can effectively communicate to solve conservation and resource management problems. This user-friendly book combines research from psychology, sociology, education, and communication to highlight the elements critical for successful communication. Get your copy today and discover the power of effective communication in achieving your conservation goals.

Want to make a lasting impact on wetlands, endangered species, and ecosystems? Communication Skills for Conservation Professionals is your key to success. This inspirational book provides practical guidance on gathering background information, understanding target audiences, and conducting a powerful communications campaign. Learn how public relations can shape attitudes and behaviors, and discover step-by-step techniques for using mass media to amplify your message. With its updated content and newly introduced strategies for working with stakeholders and using electronic media, this second edition is a must-have resource for all conservationists. Get your copy now and become a communication expert for conservation.

Imagine being able to connect with people on a deeper level and inspire them to support your conservation efforts. Communication Skills for Conservation Professionals can make this a reality. This invaluable book offers comprehensive guidance on developing captivating public talks, creating engaging interpretive brochures, designing eye-catching exhibits, and building educational trails. With its long-term conservation education strategies for students and adults, this book will empower you to influence change and create a brighter future. Don't miss this opportunity to enhance your communication skills - order your copy today and embark on a transformative journey towards successful conservation communication.

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