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Experiments, Instruments & Measurement - Applied Communication Research

Description

Book Synopsis: This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.

Details

Looking to take your communication research to the next level? Look no further than our Applied Communication Research Book! This comprehensive guide covers all the essential data collection techniques you'll need, including laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Whether you're a beginner or an experienced researcher, this book offers valuable insights and practical tips to enhance your research practice.

But it doesn't stop there. Ethics and statistics play a critical role in any research endeavor, and our book ensures these topics are integrated throughout. Gain a deeper understanding of how ethical considerations and statistical analysis relate to specific data collection techniques. By examining the ethical implications behind your research and incorporating robust statistical analysis, you'll increase the credibility and reliability of your findings.

We understand the importance of accessibility and ease of learning. That's why our authors have meticulously organized the text to enhance readability. Each chapter ends with review questions, key terms, and summaries of the main points, helping you consolidate your knowledge and track your progress. With user-friendly features, you'll be able to grasp complex concepts quickly and efficiently.

Ready to revolutionize your communication research? Don't miss out on this invaluable resource. Get your copy of Applied Communication Research Book today and unlock a world of possibilities in your research endeavors!

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