Description
Book Synopsis: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions at the right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work
Details
Looking to revolutionize your product design strategy? Look no further than "Storytelling in Design: Defining, Designing, and Selling Multidevice Products" by Anna Dahlström. In today's multi-device world, standing out and creating seamless user experiences is more crucial than ever. Discover how the power of storytelling can elevate your design projects to new heights and captivate your audience like never before.
With insights gathered from the worlds of film and fiction, Dahlström illuminates how storytelling principles can be effectively applied to the realm of product design. Gain a fresh perspective on how to engage consumers, craft compelling narratives, and ultimately drive conversions through purposeful storytelling. This book is a game-changer for those seeking to enhance their design process and create unforgettable product experiences.
Unlock the secrets of successful storytelling in product design and transform the way you connect with your customers. Don't miss out on the opportunity to learn how to tell the right story at the right time across various devices and touchpoints. Elevate your skills, enhance your projects, and leave a lasting impression on your target audience with the invaluable insights shared by Dahlström in this must-read guide.
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