Description
Book Synopsis: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.
- Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
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Details
Are you ready to take your digital products to the next level? Look no further than "UX Strategy: How to Devise Innovative Digital Products that People Want." This comprehensive guide will equip you with the strategies and techniques you need to create products that people not only want but can't live without.
With a blend of business strategy and UX design, this book provides a unique framework for executing your UX strategy. Say goodbye to guesswork and hello to a data-driven approach that will ensure your product's success in the competitive digital marketplace.
Whether you're an entrepreneur, a UX/UI designer, a product manager, or part of an intrapreneurial team, this book is for you. You'll learn practical strategies that you can implement right away, using lightweight tools and techniques that have been proven to deliver results.
Throughout the book, you'll find real-world examples and business cases that provide valuable context and inspire you to think outside the box. Plus, gain insights from top strategists through interviews that offer different perspectives on the subject.
Don't settle for mediocre products that get lost in the crowd. Invest in your success with "UX Strategy: How to Devise Innovative Digital Products that People Want." Start crafting products that not only meet user needs but exceed their expectations. Grab your copy now!
Click here to get your hands on a copy of "UX Strategy: How to Devise Innovative Digital Products that People Want" and embark on a journey to create digital products that users will love.
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