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Think Like a UX Researcher

Name: Think Like a UX Researcher
Price: 64.95 USD
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3.0 of 5 Stars: Graphics & Design - Think Like a UX Researcher

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Book Synopsis: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users, and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features: - Provides a dive-in-anywhere book that offers practical advice and topical examples. - Includes thought triggers, exercises, and scenarios to test your knowledge of UX research. - Features workshop ideas to build a development team’s UX maturity. - Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

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Are you tired of the same old approach to user experience (UX) research? Look no further than Think Like a UX Researcher, a book that will challenge your preconceived notions and encourage you to think outside the box. With this book, you'll learn how to plan and conduct effective UX research, analyze data, and persuade teams to take action on the results.

But it doesn't stop there. Think Like a UX Researcher goes beyond the basics and helps you build a successful career in UX. Whether you're a UX researcher, designer, project manager, scrum master, business analyst, or marketing manager, this book is packed with tools, inspiration, and ideas to rejuvenate your thinking and improve your craft.

In this newly revised Second Edition, you'll find six additional essays that explore the latest advancements in UX research methods. Discover why remote methods shouldn't be your sole approach, how to handle difficult test participants, and how to improve your survey questions. Gain insights on identifying user goals when direct observation is impossible and learn how understanding your own biases will make you a more persuasive UX researcher.

Think Like a UX Researcher is not just a book; it's a dive-in-anywhere resource that offers practical advice and topical examples. With thought triggers, exercises, and scenarios, you can test your knowledge and enhance your skills. Plus, the book features workshop ideas that will help your development team improve its UX maturity.

Don't miss out on this incredible opportunity to transform your approach to UX research. Take the first step towards optimization and improvement by getting your hands on Think Like a UX Researcher today!

Ready to level up your UX research game? Order your copy of Think Like a UX Researcher now to unlock the secrets of effective UX research and propel your career to new heights!

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