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Happy Money: The Science of Happier Spending

Name: Happy Money: The Science of Happier Spending
Price: 12.99 USD
Availability: InStock
Rating: 4.2 (744 reviews)

4.2 of 5 Stars: Marketing & Sales - Happy Money: The Science of Happier Spending

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$12.99

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Book Synopsis: Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness - if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles - from choosing experiences over stuff to spending money on others - to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide "happier products" to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this "lively and engaging book" (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Details

Looking to achieve true happiness? Look no further than Happy Money: The Science of Happier Spending. This groundbreaking book, written by two esteemed professors, combines the latest research in behavioral science with practical advice on how to spend your money wisely. Discover the five core principles of smart spending that will not only bring you more happiness, but also financial security. Don't settle for just following your intuitions; let scientific evidence show you the right way to spend your hard-earned cash.

Do you want to experience the joy that money can bring? Happy Money offers a fascinating tour of the science behind spending. From choosing experiences over material possessions to investing in others, this book will revolutionize your perspective on money. What's more, it's not just individuals who can benefit from these principles. Companies can create happier employees and develop "happier products" by implementing these ideas. Learn how industry giants like Google, Pepsi, and Charmin have successfully applied these principles to their business strategies.

Luxury cars, commercials, and inexpensive pleasures in your hometown – what do they have in common? Happy Money reveals surprising research findings that will change the way you perceive spending. You'll learn that luxury doesn't always mean happiness, that commercials can enhance your TV experience, and that inexpensive local delights are often overlooked. By the time you finish this engaging book, you'll be equipped with the knowledge to make the right spending decisions. No longer will you wonder if your purchases truly bring you happiness – you'll have the tools to ensure the biggest happiness bang for your buck.

Are you ready to unlock the secret to true happiness through savvy spending? Step into a world where science meets practicality with Happy Money. Don't miss out on the chance to transform your relationship with money and enjoy the pleasures it can bring. Start your journey towards a happier life today. Click here to order your copy now.

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