Description
Book Synopsis: “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
- Build an audience and keep them engaged
- Package your brand and pitch your favorite companies
- Monetize your influence and figure out how much to charge
Plus tips on:
- Landing an agent
- Getting on the radar of your favorite sites
- Praising a brand without alienating their competitors
Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
Details
Are you tired of scrolling through your Instagram feed, seeing influencers living their best lives, and wondering why you can't get paid to do the same? Well, now you can! Introducing "Influencer: Building Your Personal Brand in the Age of Social Media," the ultimate guide to taking your online presence to the next level. With this book, written by Brittany Hennessy, Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, you'll gain the knowledge and strategies needed to become a top creator and start earning more money than you ever imagined.
Don't worry if you're starting from scratch with zero followers. Every influencer you admire today was once in your shoes. They made mistakes, learned from them, and applied the proven techniques outlined in this book to skyrocket their online careers. In "Influencer," Hennessy shares her unrivaled insights into the evolving world of social media and influencer marketing. From building and engaging an audience, to packaging your personal brand and pitching your favorite companies, this book covers it all.
But it doesn't stop there. "Influencer" also provides invaluable advice on monetizing your influence and determining exactly how much you should be charging for your collaborations. You'll even learn how to land an agent and get noticed by your favorite websites. Hennessy leaves no stone unturned, ensuring that you have all the tools necessary to succeed as an influencer.
So, whether you're just starting out or you're already experiencing success but want to take it to the next level, "Influencer" is your ultimate resource. Hennessy's expert guidance will help you create double-tap-worthy content, master the art of hashtags, navigate FTC regulations, and effectively measure your success. Embrace your unique edge, elevate your profile, and start making money doing what you love.
Ready to kickstart your influencer journey? Get your copy of "Influencer: Building Your Personal Brand in the Age of Social Media" here.
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