Description
Book Synopsis:
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour. New to this edition, McCombs debates the role of the expanded media landscape on agenda setting, the impact of the internet on the power of legacy media and the role of agenda setting beyond the realm of public affairs. This fully updated new edition will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion.
Details
Are you curious about the power of mass media and how it shapes public opinion? Look no further than Setting the Agenda: Mass Media and Public Opinion. Written by Max McCombs, one of the leading experts in the field, this book explores the significant and sometimes controversial role of the media in determining the topics that capture the public's attention and drive action. With a strong emphasis on research and hundreds of studies, this comprehensive edition will provide you with a deep understanding of how the media influences our perception of public affairs.
One of the key features of Setting the Agenda is its exploration of the sources behind these media agendas. By shedding light on how topics are chosen and presented, McCombs delves into the psychological explanations for their impact on the public agenda. As you read this book, you'll gain insights into why certain issues become hot-button topics and how they shape not only our attitudes but also our opinions and behavior.
In this updated edition, McCombs also addresses the impact of the internet and the expanded media landscape on agenda setting. With the ever-changing media landscape, it's crucial to stay up-to-date on the latest trends and influences. Whether you're a student of media, communications, or politics, or simply someone interested in the powerful role of mass media in shaping public opinion, this book is a must-read.
Ready to uncover the secrets behind media influence and public opinion? Don't miss out on this invaluable resource - get your copy of Setting the Agenda: Mass Media and Public Opinion today. Click here to order now.
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