Description
Book Synopsis: In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences
Details
Unlock the secret to success in today's experience-driven economy with Designing Experiences. In this groundbreaking book by J. Robert Rossman and Mathew D. Duerden, you'll discover the key to thriving in a competitive market. Learn how to deliver exceptional experiences that keep your customers coming back for more.
With experience design being a crucial factor in business success, it's essential to understand how to implement it effectively. Designing Experiences provides a comprehensive and accessible introduction to the world of experience design. The authors synthesize theories and methods from various disciplines, guiding you through a step-by-step process to create memorable experiences.
What sets Designing Experiences apart is its focus on the user's perspective. By understanding what makes a great experience, you can design products and services that resonate with your customers on a personal level. The book explores different types of experiences and delves into the factors that make them fulfilling and memorable, like memory, intentionality, and dramatic structure.
Whether you're a student or a professional, Designing Experiences offers invaluable insights and practical guidance. Through detailed instructions and real-world examples, you'll gain a deep understanding of the principles underlying effective experience design. Empower yourself to create innovative and indelible experiences that will elevate your business and propel it into the thriving experience economy.
Don't miss out on this opportunity to revolutionize your organization's approach to experiences. Take the first step towards success by getting your copy of Designing Experiences today. Click here to find out more.
Discover More Best Sellers in Decorative Arts & Design
Shop Decorative Arts & Design
Org Design for Design Orgs: Building and Managing In-House Design Teams
$23.49
Decorative Arts & Design - Org Design for Design Orgs: Building and Managing In-House Design Teams
Vogue Living: Country, City, Coast
$53.49
Decorative Arts & Design - Vogue Living: Country, City, Coast
Embroidered Crochet: Enchanting projects to crochet and embroider
$16.59
Decorative Arts & Design - Embroidered Crochet: Enchanting projects to crochet and embroider
$11.96
Decorative Arts & Design - Wire-Wrapped Jewelry for Beginners: Step-by-Step Illustrated Techniques, Tools, and Inspiration (Fox Chapel Publishing) How to Make Bent-Wire Links, Decorative Loops, Coils, and More, with Lora Irish
Woven Histories: Textiles and Modern Abstraction
$65.00
Decorative Arts & Design - Woven Histories: Textiles and Modern Abstraction
All-American Ads of the 60s (Multilingual Edition)
$34.04
Decorative Arts & Design - All-American Ads of the 60s (Multilingual Edition)
Centered: People and Ideas Diversifying Design
$27.50
Decorative Arts & Design - Centered: People and Ideas Diversifying Design
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
$9.99
Decorative Arts & Design - Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
