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Decorative Arts & Design - Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Description

Book Synopsis: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Details

Are you looking for a cutting-edge tool to help your business grow exponentially? Look no further than "Designing for Growth: A Design Thinking Tool Kit for Managers" by Jeanne Liedtka and Tim Ogilvie. This book is a comprehensive guide to one of the hottest trends in business: design thinking. With this tool kit, you can learn how to turn abstract ideas into actionable strategies that drive maximal business growth.

As a manager, you know that innovation is the key to staying ahead in today's competitive landscape. "Designing for Growth" will equip you with the right mind-set, techniques, and vocabulary to unlock the power of design thinking. By understanding the mysterious connection between design and growth, you will be able to harness creative right-brain capabilities to solve a range of problems and drive business success.

Imagine joining the ranks of global giants like Apple, known for their elegant and successful products. By adopting design thinking, you can unlock the same potential for your business. This book will guide you through the process, teaching you how to cultivate design thinking as a necessary component of your business practice. With practical insights and real-world examples, you'll learn how to transform abstract concepts into everyday tools that fuel business growth while minimizing risk.

Don't let your competition outpace you. Embrace the power of design thinking to drive innovation and growth in your business. Get your hands on "Designing for Growth: A Design Thinking Tool Kit for Managers" today and be at the forefront of business excellence. Buy now and unlock the limitless potential of design thinking!

Disclosure: I get commissions for purchases made through links in this website