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Nudge: The Final Edition

Name: Nudge: The Final Edition
Price: 13.12 USD
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Rating: 4.4 (3227 reviews)

4.4 of 5 Stars: Management & Leadership - Nudge: The Final Edition

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Book Synopsis:

Once again a New York Times bestseller! First the original edition, and now the new Final EditionAn essential new edition—revised and updated from cover to cover—of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein.

More than 2 million copies sold.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.”

It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!

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Looking for a book that will change the way you make decisions? Look no further than Nudge: The Final Edition. With its impressive sales of over 2 million copies and its recognition as a New York Times bestseller, this revised and updated edition is a must-have for businesspeople, policy makers, and engaged citizens alike. Written by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein, Nudge explores the power of "choice architecture" to help us make better decisions in our daily lives. And now, with the authors' wealth of new insights and experiences, this final edition is the definitive resource for anyone looking to navigate the challenges of COVID-19, personal finance, medical care, and more.

Since the release of the original edition, Nudge has revolutionized the way we think about decision-making. Governments worldwide have established over 400 "nudge units" based on the principles laid out in this groundbreaking book, and countless groups of behavioral scientists have emerged to apply its concepts across various sectors. This new edition builds upon this incredible impact, incorporating the authors' expertise gained from their work in government and the latest research from diverse academic fields.

What sets Nudge: The Final Edition apart from other books on behavioral economics is its commitment to making learning enjoyable. Thaler and Sunstein understand that while important, decision-making topics can often be dry and complex. That's why they inject their signature charm and wit into every chapter, creating an engaging and fun reading experience. Whether you're a longtime fan of Nudge or just discovering this groundbreaking field, this final edition promises to captivate and enlighten.

Don't miss out on the opportunity to enhance your decision-making skills and gain invaluable insights into pressing issues we face today. Order your copy of Nudge: The Final Edition now!

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