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Anthropology - iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us

Description

Book Synopsis: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation.With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Details

Are you struggling to understand your children or young employees? Do you feel like there is a growing divide between generations that you just can't seem to bridge? Look no further than iGen, the groundbreaking book that will open your eyes to the differences between today's super-connected kids and their predecessors.

In iGen, you will discover how this unique generation, born in the mid-1990s and later, has been shaped by technology like never before. With their entire adolescence spent in the age of smartphones, iGen has developed a distinct set of behaviors and attitudes that set them apart from any other generation.

Unlike previous generations, iGen spends less time meeting friends in person, opting for social media and texting instead. Unfortunately, this shift has led to unprecedented levels of anxiety, depression, and loneliness among iGen. But their relationship with technology is only the tip of the iceberg. iGen also has different priorities when it comes to time, behavior, and their views on religion, sexuality, and politics.

What's more, iGen socializes in new and innovative ways, challenging traditional social norms and demanding equality and tolerance. They are deeply concerned with safety and want to create a world free from inequality. Now, as the first members of iGen graduate from college, it's crucial for everyone to understand this generation. Parents, educators, employers, and even iGen themselves need to navigate this new landscape.

Don't be left behind - get your copy of iGen today and gain valuable insights into this powerful generation. Understanding iGen means understanding the future of our nation and the world. Click here and be part of the change!

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