Description
Book Synopsis: National Bestseller Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
Details
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect is the national bestseller that will revolutionize your understanding of hospitality. Written by Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park, this book is filled with essential lessons that every business can benefit from. Guidara shares his personal journey of transforming a struggling two-star brasserie into the best restaurant in the world, and he reveals the secret behind his success: radical reinvention and the power of unforgettable hospitality.
What sets Unreasonable Hospitality apart is Guidara's unique approach to creating over-the-top, bespoke experiences for his guests. He goes above and beyond to surprise and delight them, whether it's arranging a magical sledding trip to Central Park for a family who had never seen snow or transforming a private dining room into a sandy beach paradise to console a couple with a cancelled vacation. These stories will inspire you to think outside the box and find new ways to exceed your customers' expectations.
But Guidara's concept of hospitality goes beyond just the guests. He emphasizes the importance of creating a nurturing and empowering environment for your own team. Through praise, criticism, and a shift in mindset, you can transform your employees into passionate owners who take pride in their work. Unreasonable Hospitality will show you how to tackle the most challenging business dilemmas by giving more, not less.
Featuring fascinating anecdotes from the restaurant industry's most renowned figures, including Daniel Boulud and Danny Meyer, Unreasonable Hospitality is a must-read for anyone who wants to make their mark in the business world. Discover the magic that can happen when you infuse every transaction with extraordinary experiences.
Are you ready to unleash the power of unreasonable hospitality in your business? Don't miss out on this life-changing book. Order your copy now and start transforming ordinary interactions into unforgettable moments.
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