The 4X4 Innovation Strategy: How to Turbocharge your Inventions (And Make a Successful Product)

Book Synopsis: This book starts where other books about innovation end. I have seen more than one hundred bankruptcies from the inside and more than six hundred failed product ideas over 27 years. In my book “The 4×4 Innovation Strategy”, I will take you by the hand and walk you down to the morgue. By way of example, I will dissect dead innovation and derive a simple yet efficient structure that helps you better understand what made these casualties happen. Starting from there, it becomes clear that – as is often in life – an organized defense line is more important than a bold center forward. Entrepreneurs receive a big picture model to easily communicate what they are planning to do, aligning their technicians and managers to perform better in new product development. Investors get a more transparent picture of what they are investing in, what they can possibly expect in the near future, and when is a good time to exit their investment. My book also helps people who advise start-up companies in business matters, such as general lawyers, accountants, and marketing experts. It is my calling to produce materials that guide these support professionals through the minefields that come with innovation. My book will also help you to better cooperate with patent attorneys, who are the trained hands-on specialists in intellectual property law. My book is for: - Inventors who want to commercialize their innovative ideas, and who believe that a successful business is not just about the products themselves - Innovation Managers who want to help their R&D teams to stay on track and to meet their KPIs - Legal professionals who want to help their own clients when asked for advice outside their own domains of expertise - Investors who want to understand better how to discern between a juicy opportunity and just another money sinkhole - Young and bright people who want to understand how intellectual property, innovation strategy and entrepreneurship fit together