Description
Book Synopsis: A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.
“For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire.” Communication Arts
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Uncover the unspoken truths of the advertising industry with “Advertising For Skeptics” by Bob Hoffman. This captivating book delves into the heretical, unpopular, and aberrant thoughts about advertising that will make you reconsider everything you thought you knew.
Bob Hoffman, author of best-selling books like “BadMen” and “Laughing@Advertising”, takes a critical look at the advertising industry's supposed "decade of delusion." Prepare to be shocked as he exposes what went wrong and why he believes just about everything needs a radical transformation.
Join the rebellion against the advertising industry's misguided practices and illusions. According to Communication Arts, Bob Hoffman's “Advertising For Skeptics” is a 161-page assault on the hubris, delusions, egos, and misguided reliance on data. It's time to ignite a new era of truth in advertising.
Are you ready to challenge the status quo and revolutionize your approach to advertising? Dive into “Advertising For Skeptics” today and discover a refreshing perspective that will reshape the way you view the industry. Embrace skepticism and embrace change! Get your copy now!
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