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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Name: Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
Price: 21.49 USD
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Rating: 4.5 (491 reviews)

4.50 of 5 Stars: Human Resources - Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

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Book Synopsis: Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

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Want to win in the competitive landscape of the 21st century? Look no further than "Ask Your Developer" by Jeff Lawson. This groundbreaking book reveals the key to harnessing the power of software developers to unlock growth, solve business challenges, and drive digital transformation. In a world where software is king, companies must leverage the creativity and innovation of developers to stay ahead. Are you ready to make the shift from surviving to thriving? Learn how from a leading industry expert.

In this digital age, software developers are the linchpin to success. Companies across industries are recognizing the indispensable value of skilled developers in creating top-notch products and captivating customers. Yet, many organizations fail to tap into the full potential of their developer workforce. Lawson's insights shed light on the crucial role developers play in shaping the future of businesses and guide leaders on how to motivate, understand, and empower their developer teams. Unleash the power of your developers and watch your company soar to new heights of success!

Looking to build industry-changing products and elevate your digital presence? "Ask Your Developer" provides a proven roadmap to achieving just that. From grasping the significance of developers in today's economy to fostering a culture of creativity and collaboration, this book equips business leaders, product managers, technical executives, and developers with the tools they need to thrive in the digital realm. It's time to stop surviving and start thriving—elevate your business with the invaluable knowledge offered in this game-changing book. Take the first step towards success today!

Ready to transform your business and dominate the digital realm? Dive into the insights and strategies presented in "Ask Your Developer" to unlock the full potential of your software developers and drive innovation in your organization. Don't just survive in the digital economy—thrive by harnessing the power of your developer workforce. Embrace the future of business success and stand out from the competition. Ask Your Developer and pave the way to a brighter, more prosperous future!

Unlock the Power of Software Developers Today!

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