Description
Book Synopsis: Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
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Are you looking to create a standout brand identity that resonates with your audience? Look no further than Logo Design Love by David Airey. This comprehensive guide is packed with insider tips and case studies from renowned designers to help you develop iconic logos and brand identities that stand the test of time. Learn from the best and take your design skills to the next level with Logo Design Love.
Discover the secrets of successful logo design and branding with Logo Design Love. In this second edition, David Airey brings you more case studies, sketches, and practical information to help you work effectively with clients and deliver exceptional results. Elevate your design game and learn how to create iconic designs that capture the essence of a brand with this must-have resource for designers.
Logo Design Love is your go-to source for learning the best practices of extending a logo into a complete brand identity system. Gain valuable insights on why certain logos are more effective than others, and how you can apply these principles to your own designs. With 31 practical design tips included, you'll be equipped to create logos that not only look great but also last for years to come.
Ready to create iconic brand identities that set you apart from the competition? Take the first step towards becoming a branding expert with Logo Design Love. Order your copy today and start mastering the art of logo design and brand identity creation.
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