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Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Name: Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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Book Synopsis: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.“Might be the most thoughtful management book ever.”—Fast Company

For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout.

Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

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Are you looking for inspiration and guidance on how to unleash your creative potential? Look no further than the Expanded Edition of Creativity, Inc. This New York Times bestseller offers invaluable insights into the management principles that have made Pixar a true creative powerhouse in the animation industry. From the co-founder and longtime president of Pixar, this book will teach you how to overcome the unseen forces that hinder your creativity and unlock your true innovative spirit. Whether you're an aspiring artist, entrepreneur, or simply someone who wants to tap into their creative side, this book is a must-read for you.

Discover the secrets behind Pixar's unparalleled success in the world of animation. With box-office hits like the Toy Story trilogy, Finding Nemo, and Up, Pixar has captivated audiences worldwide and garnered an impressive eighteen Academy Awards. In Creativity, Inc., you'll delve into the joyous storytelling, inventive plots, and emotional authenticity that make Pixar movies truly unique. Gain a deeper understanding of what creativity truly means and learn how to apply Pixar's ideals and techniques to your own work.

Join Ed Catmull, one of the masterminds behind the creation of Toy Story, on a journey that started with a dream and led to the birth of Pixar. Catmull's relentless pursuit of his vision resulted in the first computer-animated movie, revolutionizing the world of animation forever. Through this book, you'll gain exclusive insights into the creative environment that Catmull and his colleagues built at Pixar. Discover how their unconventional philosophies allowed Pixar to thrive and consistently produce groundbreaking films that capture the hearts of audiences worldwide.

Creativity, Inc. has now been expanded to provide even more valuable content. With a new introduction, two entirely new chapters, and four new chapter postscripts, this edition offers fresh perspectives on the continuing development of Pixar's unique culture. Get ready to dive deep into the ongoing pursuit of excellence that drives Pixar's creative process. Whether you're an aspiring artist, an entrepreneur who wants to foster innovation, or simply someone who believes in the power of creativity, this book is your ultimate guide.

Don't miss out on the opportunity to unlock your true creative potential. Embrace the wisdom and knowledge shared in Creativity, Inc. and take the first step towards a brighter, more innovative future. Start your journey of inspiration and growth today by clicking here.

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