Description
Book Synopsis: Truett Cathy is a real-life Horatio Alger story. He grew up in a boarding house his mother operated, where he learned the principles of hard work, fairness, honesty, loyalty, and respect. When he opened a small restaurant in 1946 with his brother Ben, he put those principles to work and immediately began to experience their rewards.
Twenty-one years later Truett Cathy opened the first Chick-fil-A restaurant, which was unique in America in two ways: it served the first boneless breast chicken sandwich, and it was the first fast-food restaurant to operate in a shopping mall. Today there are more than 1,000 Chick-fil-A restaurants with more than $1 billion in sales annually.
Truett Cathy has achieved his success while living the life of a servant leader. From the age of eight, when he iced down the Cokes he was selling at his front-yard drink stand and saw the resulting growth in sales, he has sought ways to please customers. That attitude is evident today at each Chick-fil-A restaurant, where Operators and team members have been inspired by the founder's commitment to others.
Truett Cathy's commitment reaches far beyond the people who work and eat in his restaurants. Through the WinShape Centre Foundation, funded by Chick-fil-A, he operates foster homes for more than 120 children, sponsors a summer camp for more than 1,600 children, and has provided college scholarships for more than 15,000 students.
In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. Then good success will surely follow.
Details
Looking for inspiration and success in business? Look no further than the remarkable story of Truett Cathy, the man behind the iconic Chick-fil-A! In his captivating book, "Eat Mor Chikin: Inspire More People: Doing Business the Chick-fil-A Way," Truett Cathy shares his journey from humble beginnings to building a billion-dollar empire.
From the moment he opened the first Chick-fil-A restaurant, Truett Cathy revolutionized the fast-food industry with his innovative boneless breast chicken sandwich. Not only did he create a delicious new menu item, but he also became the first to operate a fast-food joint within a shopping mall. Today, Chick-fil-A has over 1,000 restaurants, and the company generates more than $1 billion in sales annually!
What sets Truett Cathy apart from other successful entrepreneurs is his unwavering commitment to servant leadership. Since childhood, he recognized the power of customer satisfaction and continues to prioritize the happiness of his patrons. This philosophy resonates with every Chick-fil-A Operator and team member, who strive to deliver exceptional service at every interaction.
However, Truett Cathy's impact goes beyond the walls of his restaurants. Through the WinShape Centre Foundation, Chick-fil-A funds foster homes for over 120 children and sponsors a summer camp attended by more than 1,600 children. Moreover, Truett Cathy's generosity has provided college scholarships to over 15,000 students. His commitment to giving back to the community is truly inspiring.
If you want to unlock the secrets to success and learn from a true business pioneer, "Eat Mor Chikin: Inspire More People" is a must-read. Truett Cathy challenges readers to focus on people and principles, showing that by prioritizing others and embracing core values, success will naturally follow. Don't miss this opportunity to discover the Chick-fil-A way of doing business!
Ready to be inspired and take your business to new heights? Get "Eat Mor Chikin: Inspire More People" today and embark on a journey that could transform your perspective on entrepreneurship and leadership. The lessons and wisdom shared by Truett Cathy will undoubtedly leave a lasting impact on your business endeavors. Don't wait any longer to learn from one of the most successful trailblazers in the industry!
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