Thread's Not Dead: The Designer's Guide to the Apparel Industry

Book Synopsis: Thread's Not Dead is the essential strategy guide to the t-shirt design business. Written by successful designer and entrepreneur Jeff Finley of Go Media. Learn the secrets and strategies employed by the industry's most successful indie apparel designers and brands. Whether you want to design merchandise for your favorite bands or indie clothing companies or start your own fashion brand, this book has it all. 117 pages of insight to help artists and designers dominate the apparel industry. Featuring contributions from the people behind Threadless, Emptees, Design by Humans, Big Cartel, I Am the Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright Rags, and more!

Table of Contents:
01. An Artist with a Dream
02. Freelancing
03. Designing for Tees
04. Design Techniques and Tutorials
05. Printing and Production
06. Branding and Marketing
07. Sales and Fulfillment
08. Going Big Time
09. Conclusions and Next Actions
10. Case Studies and Interviews

"Bottom line: This eBook is the absolute best of it's sort and its brethren. Honestly, I think this eBook is easily worth twice the price being asked." - Heath Tullier
"This book is amazing. It's hard to even call it a book. I think a better term would be "treasure chest."" - Word of Mouth Shirts
"The book is informative in all the right ways. It's inspiring, and it provides a mentorship that makes this book worth more than its asking price." - Fausto Garcia
"If you are starting a clothing company please just absorb purchasing this e-book into your costs because you drop the money for it but! I guarantee that this book will help you avoid smaller problems and make it worth the cost and some!" - Chase Bachtell

About the Author:
Jeff Finley is a designer and co-owner of Go Media. An Ohio native, he has a background in illustration and cg animation and has a passion for business, marketing, social media, and building communities around brands. He's been designing professionally since 2004 and got his start working with punk rock bands and indie clothing brands. Jeff was one of the original members of the t-shirt design community Emptees and won t-shirt of the year in 2007. In addition to designing shirts for major label bands like Red Hot Chili Peppers, Nirvana, and even Britney Spears, he has designed and consulted with several indie apparel brands like Declaration, Disciple, Cure Apparel, Paint the Stars and more. He's also founder of Weapons of Mass Creation Fest, a grassroots art, design, and music event in Cleveland.