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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics

Name: What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
Price: 25.00 USD
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3.5 of 5 Stars: Decorative Arts & Design - What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics

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Book Synopsis: Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding’s neoliberal orthodoxy. Brands aren’t just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? A compact pocketbook composed of four main sections, What Is Post Branding? is a work of "practical theory." The first section, "DIS-BRANDED," consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, "Mixed Messages," is a provocative visual essay illuminating the texts’ main themes. The third section, "Manual," presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with "Context," which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.

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Are you tired of being bombarded by corporate brands dictating what you should buy and who you should be? Dive into the thought-provoking journey of What Is Post-Branding? This pocketbook challenges the status quo of branding's influence on our culture and offers a fresh perspective on reclaiming our individuality. Discover the power of counter fundamentalist marketplace semiotics and explore the possibilities of a world beyond traditional branding norms.

What Is Post-Branding? is not just a book; it's a manifesto for those seeking to break free from the chains of consumerism. With 20 insightful chapters under the "DIS-BRANDED" section, this book unveils the hidden truths behind branding's impact on society and urges readers to question the existing norms. Embrace the visually stimulating "Mixed Messages" section that sheds light on the complexities of our branded world through thought-provoking graphics and illustrations.

Ready to take control of your own narrative and redefine the way you interact with brands? The "Manual" section in What Is Post-Branding? offers a practical framework for creating a post-branding strategy that empowers individuals to make informed choices beyond the confines of corporate influence. Explore innovative projects that have successfully implemented post-branding principles and see how you can contribute to shaping a more authentic marketplace.

Join the conversation on post-branding with cultural theorist Brian Holmes and design historian Steven Heller in the concluding "Context" section. Challenge the conventional wisdom of branding and discover a new way to engage with products and identities. Are you ready to embark on a journey towards a more conscious and liberated consumer culture? Dive into the world of What Is Post-Branding? today!

Explore the world of Post-Branding now!

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