The Adidas Archive. the Footwear Collection.

Name: The Adidas Archive. the Footwear Collection.
Price: 29.49 USD
Availability: InStock
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4.2 of 5 Stars: Fashion - The Adidas Archive. the Footwear Collection.

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Description

Book Synopsis: More than 100 years ago the brothers Adolf (“Adi”) and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the “adidas archive”, one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution—and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials.Accompanied by expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.

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Step into history with The Adidas Archive: the Footwear Collection. This captivating book takes you on a visual journey through over 100 years of iconic adidas shoes. From the very first pair made by the Dassler brothers to the latest collaborations with superstar designers, this collection showcases nearly 200 models that have shaped the sneaker world.

What sets this book apart is the unique backstory behind each shoe. When Adi Dassler wanted to enhance his products for athletes, he asked them to return their worn footwear. As a result, the shoes in the "adidas archive" have become a treasure trove of history. Many worn by athletes who made history themselves by winning titles and achieving world records. Every stain, tear, and autograph tells a personal story, and photographers Christian Habermeier and Sebastian Jäger have captured every intricate detail in extreme resolution.

As you turn each page, you'll come face to face with footwear that made history. From the iconic shoes worn by West Germany’s football team during their victorious 1954 World Cup campaign to the sneakers that Kathrine Switzer wore during her groundbreaking run in the Boston Marathon, this collection is a testament to the power of sports and culture.

But it doesn't stop there. The adidas archive showcases custom models for celebrities like Madonna and Lionel Messi, as well as collaborations with legendary designers such as Pharrell Williams, Raf Simons, Stella McCartney, and Yohji Yamamoto. The book dives into the brand's trailblazing techniques and materials, revealing the innovation that has kept adidas at the forefront of athletic footwear.

Accompanied by expert texts, The Adidas Archive: the Footwear Collection is more than just a book about shoes. It's a journey that explores the passion and drive behind adidas, shedding light on our sports, design, and culture history. Whether you're a sneakerhead, sports fanatic, or history enthusiast, this visually stunning book is a must-have addition to your collection.

Experience the legacy of adidas through captivating images and captivating stories. Get your copy of The Adidas Archive: the Footwear Collection today and relive the moments that have shaped the sneaker industry. Order now and walk in the footsteps of greatness.

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