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Decorative Arts & Design - The Package Design Book

Description

Book Synopsis: Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.

About the series
Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe!

Details

Are you underestimating the power of packaging? Don't make that mistake! The Package Design Book is here to prove that packaging is an art form that can either make or break a sale. As the first thing a consumer sees, it has the potential to captivate their attention and influence their purchasing decision. This book showcases the best designs from the coveted Pentawards, recognizing the world's most groundbreaking and influential packaging designs in various categories such as beverages, food, body, luxury, and more. With hundreds of stunning works and insightful product descriptions, this book offers an abundance of inspiration for design and marketing professionals, as well as anyone with an interest in the creative process of packaging.

Get ready to dive into the world of packaging excellence with The Package Design Book. As a comprehensive collection of Pentawards winners from 2008 to 2016, this book brings together the crème de la crème of packaging designs, demonstrating creativity in every form. Whether you're a designer seeking innovative ideas or a marketing professional looking to enhance your brand's visual appeal, this book will ignite your imagination and unlock new possibilities for your packaging endeavors. Witness the genius behind the captivating designs that permeate our everyday lives and gain valuable insights from the industry leaders and agencies driving the packaging revolution.

Unleash your creative potential and elevate your packaging game with The Package Design Book. This compact cultural companion celebrates the eclectic TASCHEN universe and serves as a well of inspiration for anyone seeking to create packaging that stands out from the crowd. Don't miss out on the opportunity to learn from the best in the industry. Experience the joy of discovering the secrets behind memorable packaging designs by grabbing your copy of The Package Design Book today.

Click here to explore the world of packaging excellence now!

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