Description
Book Synopsis: A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University's world-renowned d.school.
“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.” —Yves Béhar, Founder and CEO, fuseproject
A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.
Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal.
Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.
Details
Are you tired of feeling stuck in the same creative rut? Introducing "Navigating Ambiguity: Creating Opportunity in a World of Unknowns" - a groundbreaking book from Stanford University's d.school that will transform the way you approach design. Embrace uncertainty and turn it into a defining moment of opportunity! With clear steps and humorous anecdotes, designers and educators Andrea Small and Kelly Schmutte will guide you on a journey to unleash your creative potential.
Unlike other design processes, "Navigating Ambiguity" recognizes that creativity cannot be confined to a formula. It teaches you how to surrender control and foster adaptability, curiosity, and resourcefulness. By letting go of the need for certainty, you'll discover a flexibility that allows you to navigate opposing approaches and embrace the give-and-take necessary for true innovation. Don't let fear hold you back - take charge of your creative projects with an open mind and courageous spirit!
Featuring captivating cut-paper artwork illustrations, this book presents innovative ways to overcome common roadblocks and rethink your approach to creative work. Whether you're an aspiring designer or a seasoned professional, "Navigating Ambiguity" offers valuable insights that can transform your journey from initial assignment or idea to a finished, satisfying product.
Ready to take control of your creative destiny? Don't miss out on this opportunity to learn from Stanford University's world-renowned d.school. Embrace the discomfort of the unknown and unlock your true creative potential. Grab your copy of Navigating Ambiguity today and embark on a journey of intentional design!
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