Description
Book Synopsis: INSTANT NEW YORK TIMES BESTSELLER • Financial TimesBest Book of the Year
The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” (The New York Times) that reveals—for the first time—exactly wat happened at Glossier, one of America’s hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all.
Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.
At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down?
In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is not just a gripping portrait of one of the most important business leaders of her generation, but also a chronicle of an era.
Details
Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier is not just a book; it's a compelling journey into the world of entrepreneurship, fashion, and the beauty industry. This instant New York Times bestseller takes you behind the scenes of Glossier, one of America's most influential startups, revealing the secrets and strategies that made it a trailblazer. Dive deep into the enigmatic mind of Emily Weiss, the visionary woman who revolutionized the beauty industry with Glossier's sophisticated branding and groundbreaking influencer marketing. Get your hands on Glossy now and uncover the untold story of success.
With its disruptive brand presence, Glossier has forever changed how the beauty industry approaches marketing and connecting with millennial and Gen Z customers. Forbes itself applauded Glossier's revolutionary approach, recognizing its profound impact on the market. Now, you have the chance to gain exclusive insight into the making of this beauty empire. Learn how Emily Weiss, the former Teen Vogue “superintern,” transformed her beauty blog Into the Gloss into a billion-dollar business. Discover how she transformed every experience and meeting into a stepping stone for her personal success and turned Glossier into a household name.
But the story doesn't end there. Glossy takes you beyond the business strategies and reveals the inner workings of Glossier's culture and its unconventional hiring practices. Through in-depth interviews with former employees, investors, and Emily Weiss herself, journalist and author Marisa Meltzer provides an unprecedented look into the secrets of this fascinating company. Experience the journey from fundraising to product launches and uncover the truth behind Emily Weiss's decision to step down at the height of Glossier mania.
Compare Glossy to The Devil Wears Prada—the iconic story that broke the fashion world wide open—and you'll understand the magnitude of what you're about to read. Glossy is not merely a business memoir; it's a chronicle of an era, a testament to the leadership and influence of Emily Weiss, and an invitation to be part of this remarkable story. Don't miss out on this gripping portrait of one of the most important business leaders of her generation. Order your copy of Glossy now and embark on an extraordinary journey into the beauty and entrepreneurial world.
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