Description
Book Synopsis
98%EVERY GOOD DESCRIPTIONPALACE HAVE EVER DONEIN ONE ROWDY HARDBACK2% SOME RUBBISH ONES ALSO
Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.
Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:
- TRENDSETTER
- DON'T THINK SO MATE
- YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
- WITH YOUR EYES CLOSED
- COVERED IN GLUE
Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
Details
The Palace Product Descriptions: The Selected Archive is the ultimate compilation of the best (and a few terrible) descriptions Palace Skateboards has ever done. This rowdy hardback gathers 98% of the incredible descriptions that have captured the hearts of a devoted following. Authored by Palace co-founder, Lev Tanju, these descriptions defy conventional copywriting rules with their wit, humor, and unapologetic opinions. With more than 3,000 descriptions organized into tongue-in-cheek categories, this book is an essential record of an online phenomenon.
Phaidon presents the official printed archive of Palace Skateboard's product descriptions, a collection that has gained an unparalleled cult following since 2013. Featuring Lev Tanju's inimitable style, these descriptions transcend the ordinary, making each product come alive with humor, social commentary, and sheer audacity. From trendsetters to provocative remarks, these descriptions will keep you hooked on every line.
This hardback edition exposes the unconventional nature of Palace's descriptions while showcasing highly coveted Palace products with captivating visuals. The chapter openers provide a behind-the-scenes peek into the Palace archive, giving readers an exclusive insight into the brand's creative process. The Selected Archive is not just a funny and honest volume; it's a testament to the unapologetic creativity that drives the Palace Skateboards brand.
Discover the phenomenon that has captivated readers and become an essential artifact for every Palace Skateboards fan. With a mix of humor, pathos, and candid opinions, this book is a must-have addition to any coffee table or bookshelf. Get your hands on the Palace Product Descriptions: The Selected Archive today for an immersive journey into the world of Palace Skateboards.
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