Description
Book Synopsis: At Nike, the desire to be the best is a journey, not a destination – better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with “Breaking2,” an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, “Crafting Color.”
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Details
Discover the untold story of Nike's rise to greatness with Nike: Better is Temporary. This groundbreaking publication by Phaidon takes you on an immersive journey through Nike's journey to becoming a global phenomenon. From rebellious upstart to industry leader, Nike's ethos-driven design formula has revolutionized the world of sports apparel.
With over 500 stunning color illustrations, Nike: Better is Temporary shares previously unpublished designs, prototypes, and insider stories that showcase Nike's commitment to pushing boundaries and driving innovation. Explore industry-defining innovations and globally recognized products that have fueled Nike's success.
Take a behind-the-scenes look at Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. From the iconic "Breaking2" marathon attempt to their latest ventures, Nike consistently strives to be at the cutting edge of sports technology and design.
The design of Nike: Better is Temporary is as striking as its contents. The cover features overlapping layers of Nike's signature Volt yellow and Hyperpunch pink colors, creating a visually stimulating experience. Inside, you'll find colored tabs that extend from the book's interior pages, adding a dynamic element to your reading experience.
Be inspired by the stories, insights, and passion shared by Nike's remarkable team. Nike: Better is Temporary serves as a manual of innovation and inspiration for generations to come. Don't miss out on this extraordinary publication that celebrates Nike's journey to greatness.
Experience Nike: Better is Temporary and unlock the secrets behind Nike's success. Take a step into the world of innovation and inspiration that will fuel your own journey towards greatness.
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