Description
Book Synopsis: Buick Riviera tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division. By 1960, Buick sales were tumbling steadily downward and it became obvious that drastic changes were required in not only styling and performance, but in the GM Division's overall public image too. The Riviera of the future would not exist simply as a stylish version of another model in the Buick line-up. The Riviera was slated to lead Buick's renaissance. The Riviera would shed what was left of Buick's conservative, immediate post-war image, and thrust the Division into the groovy, swinging sixties. The Riviera over the next decade was seen as a more sophisticated ‘cool’ aimed at the successful up-and-coming, shirt and tie, business types, rather than the tie-dye T-shirt, blue jean, mod squad! Included in this book is all the pertinent data and information on the 1963 to 1973 Riviera models enthusiasts will enjoy, as well as a quick look at some of the sweetest customised Riviera models ever built that cruise the roadways today!
Details
Experience the nostalgic charm of the Buick Riviera and embark on a journey to its golden era. Dive into the captivating story of how the Buick Riviera emerged as a symbol of elegance, luxury, and power. From its beginnings as a trim model to its extraordinary debut in 1963, this book unveils the masterpiece that revolutionized the Buick Division.
During the 1960s, Buick sales were plummeting, and the need for change was undeniable. The Riviera stepped forward as the beacon of transformation. This groundbreaking automobile not only redefined Buick's styling and performance but also shaped the Division's overall public image. It shattered the remnants of Buick's conservative past and embraced the vibrant spirit of the swinging sixties.
Designed for the successful, stylish business professionals of the era, the Riviera epitomized sophistication and coolness. In this book, you'll discover a treasure trove of information about the celebrated 1963 to 1973 Riviera models. Enthusiasts will relish in the wealth of data it provides. Additionally, enrich your experience by enjoying a mesmerizing glimpse of the customised Riviera models that grace the roads today.
Unleash your inner automotive aficionado and immerse yourself in the captivating world of the Buick Riviera. Order your copy now and relish in the glamour and allure of this remarkable automobile.
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