Description
Book Synopsis: The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication.
Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
Details
Discover the latest edition of International Communication: Continuity and Change, a must-have for anyone looking to understand the rapid evolution of international media and communication. In this book, we delve deep into the profound changes that have occurred in this dynamic industry, covering everything from the expansion of media corporations to the impact on diverse audiences worldwide. With captivating case studies to illustrate key concepts, this third edition is your essential guide to navigating the ever-changing landscape of global communication.
Uncover the secrets behind the exponential growth of media and telecommunications corporations, all within the larger economic context of liberalisation, deregulation, and privatisation. By examining this macro-level perspective, you will gain invaluable insights into the forces shaping the media environment and discover how these changes impact individuals, societies, and cultures.
International Communication: Continuity and Change also explores the fascinating intersection of global communication with cultural diversity. From regional to national and international audiences, this book investigates how different cultural contexts shape media consumption, representation, and influence. Through compelling case studies, you'll witness the real-world implications of these dynamics, gaining a deeper understanding of the intricate relationship between media and culture.
Are you ready to stay ahead of the curve in the fast-paced world of international communication? Don't miss out on this essential resource that will equip you with the knowledge and insights needed to thrive in this ever-evolving industry. Get your copy of International Communication: Continuity and Change today and embark on a journey of discovery!
Click here to grab your copy now!
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