Description
Book Synopsis: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl Read more
Details
If you're looking to enhance your persuasive skills and make a lasting impression, look no further than "Persuasion in Your Life". This comprehensive textbook takes a unique approach by connecting concepts of persuasion to real-life experiences in personal, social, and professional contexts. Whether you're a student, professional, or someone looking to improve their communication skills, this book is a must-have.
What sets "Persuasion in Your Life" apart is its use of rhetoric, criticism, and social scientific research. It equips readers with the tools needed to understand, analyze, and effectively use persuasion in their everyday lives and careers. With a focus on verbal and visual techniques, this textbook provides invaluable insights for business and professional communication, health communication, and even everyday interactions.
But it doesn't stop there. "Persuasion in Your Life" goes beyond traditional applications and delves into the realm of social movements and social advocacy. By exploring persuasive techniques used in these contexts, readers gain a deeper understanding of the power of persuasion and its potential impact on society.
At "Persuasion in Your Life", we understand the importance of ethical considerations and the influence of new media. That's why this textbook places a strong emphasis on these areas, ensuring readers are well-equipped to navigate the evolving landscape of communication.
With its student-friendly approach, "Persuasion in Your Life" is suitable for use in undergraduate courses in persuasion, health communication, and business communication. And to make your learning experience even better, the companion website offers a range of valuable resources such as an instructor's manual, test questions, sample assignments, web links, and PowerPoint slides.
Don't miss out on this opportunity to unlock your persuasive potential. Get your copy of "Persuasion in Your Life" today and embark on a journey towards effective communication and success. Click here to learn more!
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