Design Elements, Third Edition: Understanding the rules and knowing when to break them - A Visual Communication Manual
$17.04
Description
Book Synopsis: A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.
Features include:
- The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts
- An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions
- One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image
- An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively
- Methods for integrating type and image, including a tutorial on using grid systems to structure layouts
- Twenty rules for making good design—and the best ways to break them
Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Details
Looking to unlock your creativity as a designer? Look no further than the Design Elements, Third Edition. This visually rich and accessible handbook is your ultimate guide to understanding the rules of design and knowing when to break them. Packed with stunning images, diagrams, and examples, this updated 3rd Edition covers everything from working with grids, color application, typography, and imagery. Don't just create designs—create designs that make a statement.
Color is one of the most powerful tools in a designer's arsenal. In this edition, we delve deeper into the world of color, exploring its optical qualities and its ability to evoke emotions and communicate concepts. Discover how to effectively use color to captivate your audience and bring your designs to life.
Typography plays a crucial role in design, and this book has you covered. We provide an extensive overview of typography concepts, including letterform structure, typeface style combinations, detailed text typesetting mechanics, and even using type as an image. Unleash the true power of typography and take your designs to the next level.
Imagery is the heart and soul of graphic design. With the Design Elements, Third Edition, you'll learn how to harness the endless possibilities of medium, depiction, abstraction, and stylization to effectively communicate your message. Dive deep into the world of visual communication and elevate your designs with powerful imagery.
Integrating type and image is an art form in itself. Our comprehensive guide will show you the best methods for seamlessly blending typography and imagery, creating layouts that are not only visually stunning but also highly effective. Plus, learn how to use grid systems to structure your designs with precision and finesse.
At the end of the day, great design is all about balance. With our twenty rules for making good design, you'll have a solid foundation to create exceptional designs that captivate and engage. And remember, breaking the rules can often lead to innovative and groundbreaking designs that truly stand out.
Are you ready to take your design skills to the next level? Unlock your creative potential with the Design Elements, Third Edition. Don't just meet the rules of design—master them, and then break them with confidence. Get your copy now and embark on a journey of design brilliance!
Click here to learn more and order your copy of the Design Elements, Third Edition today.
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