Identity Designed: The Definitive Guide to Visual Branding

Are you a student of design, an independent designer, or an entrepreneur looking to enhance your understanding of effective design in business? Look no further than "Identity Designed: The Definitive Guide to Visual Branding." This invaluable book, written by best-selling writer and renowned designer David Airey, delves into the formalized process and benefits of brand identity design.

Featuring an impressive collection of high-caliber projects from the world's most talented design studios, "Identity Designed" provides a comprehensive look at the history and importance of branding, along with a contemporary assessment of best practices. Discover how you can surpass client expectations by exploring various methods for research, strategy definition, idea generation, touchpoint development, style guide implementation, and futureproofing your designs.

Each identity case study is accompanied by a concise recap of key points, allowing you to absorb the valuable insights at a glance. From the stellar work of renowned studios such as Lantern, Base, Pharus, Foreign Policy, and more, you'll gain inspiration and learn firsthand from their success stories.

Not only is "Identity Designed" a must-have for designers, but it is also an essential resource for entrepreneurs who strive to elevate their work through a deeper understanding of how good design directly impacts business success.

Don't miss out on this transformative guide. Purchase "Identity Designed: The Definitive Guide to Visual Branding" today and unlock the power of effective design!

Buy now and take your design game to new heights!