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Once Upon an Innovation: Business Storytelling Techniques for Creative Problem Solving

Name: Once Upon an Innovation: Business Storytelling Techniques for Creative Problem Solving
Price: 19.92 USD
Availability: InStock
Rating: 4.9 (16 reviews)

4.9 of 5 Stars: Education & Reference - Once Upon an Innovation: Business Storytelling Techniques for Creative Problem Solving

$19.92

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Description

Book Synopsis: “Logic will get you from A to B. Imagination will take you everywhere.” Albert Einstein. Since the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever, Once Upon an Innovation builds upon these practices and applies story techniques to creative problem solving and innovation.

Stories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.

This easy-to-read, “how to” guidebook provides story-based strategies and tools to: generate rich and meaningful ideas.> rally stakeholders and a team around a vision. gain empathy for user and insights into users. bring formative ideas to life for testing and prototyping. develop storytelling skills to persuade and inspire others.

With an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.

Gather around the campfire your story starts now.

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Are you ready to take your business to new heights? Introducing "Once Upon an Innovation: Business Storytelling Techniques for Creative Problem Solving." This revolutionary book is not just another business guide - it's a game-changer. With the power of storytelling, you can unlock a world of possibilities and ignite the spark of creativity in your organization.

In today's competitive landscape, standing out is essential. That's where storytelling comes in. By harnessing the power of stories, you can captivate your audience, whether it's your customers, stakeholders, or team members. Stories have the remarkable ability to trigger empathy and trust, making them an invaluable tool for understanding and addressing your users' needs.

"Once Upon an Innovation" takes storytelling to the next level by applying it to creative problem solving and innovation. This comprehensive guidebook provides you with proven strategies and practical tools to generate rich and meaningful ideas. Imagine having the ability to rally your stakeholders and team around a compelling vision, gaining deep insights into your users, and bringing your ideas to life with testing and prototyping.

Written by industry experts Jean Storlie and Mimi Sherlock, this book is a culmination of their combined 50+ years of experience. Their engaging anecdotes, insightful theories, and actionable tools will empower you to become a master storyteller, persuading and inspiring others to join you on your innovation journey.

The time for change is now. Don't miss out on the opportunity to accelerate innovation in your organization. Grab your copy of "Once Upon an Innovation" and start your story today! Click here to order

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