Description
Book Synopsis: Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts. Hamlet requires the same number of performers today as it did in Shakespeare’s time. The New York Philharmonic requires the same number of musicians now as it did when Tchaikovsky conducted it over one hundred years ago. Costs go up, but the size of theaters and the price resistance of patrons limit what can be earned from ticket sales. Therefore, the performing arts industry faces a severe gap between earnings and expenses. Typical approaches to closing the gap—raising ticket prices or cutting artistic or marketing expenses—don’t work. What, then, does it take to create and maintain a healthy arts organization? Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London’s Royal Opera House. In The Art of the Turnaround he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving. The book concludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts, an arts organization that needed an artistic turnaround when he became the president in 2001 and that today exemplifies in practice many of the ten rules he discusses throughout his book.
Details
Are you struggling to keep your arts organization afloat amidst financial difficulties? Look no further - we have the solution you've been searching for! Introducing "The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations" - the ultimate guidebook to reviving and strengthening your arts organization. Written by Michael M. Kaiser, a renowned expert in the field, this book shares ten invaluable rules for bringing financially distressed arts organizations back to life.
Unlike other industries, the arts face unique challenges due to the nature of their operations. In "The Art of the Turnaround," Kaiser delves into these challenges and provides actionable strategies to overcome them. Whether you're facing rising costs, price resistance from patrons, or stagnant ticket sales, Kaiser's rules will help bridge the gap between expenses and earnings.
One of the key aspects emphasized in this book is the importance of effective leadership. Kaiser draws from his personal experiences in reviving four major arts organizations, such as the Kansas City Ballet and the Alvin Ailey American Dance Theater, to highlight the significance of strong leadership in driving success. Learn how to lead your organization towards a brighter future by following Kaiser's tried-and-tested rules.
Furthermore, "The Art of the Turnaround" explores unconventional methods to generate revenue, rather than resorting to traditional cost-cutting measures or ticket price hikes. Kaiser emphasizes the necessity of extending the programming calendar and employing strategic marketing and fundraising techniques. By focusing on the present and crafting a positive public message, you can attract a wider audience and secure vital financial support.
If you're ready to transform your struggling arts organization into a thriving powerhouse, "The Art of the Turnaround" is a definite must-read. Don't miss out on the opportunity to learn from a seasoned expert who has successfully implemented these rules in real-life scenarios. Take the first step towards revitalizing your arts organization by clicking here to order your copy now!
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