Description
Book Synopsis: In the second decade of the twenty-first century, the crusade against sugar rose to prominence as an urgent societal problem about which something needed to be done. Sugar was transformed into the common enemy in a revived ‘war on obesity’ levelled at ‘unhealthy’ foods and the people who enjoy them. Are the evils of sugar based on purely scientific fact, or are other forces at play? Sugar rush explores the social life of sugar in its rise to infamy. The book reveals how competing understandings of the ‘problem’ of sugar are smoothed over through appeals to science and the demonization of fatness, with politics and popular culture preying on our anxieties about what we eat. Drawing on journalism, government policy, public health campaigns, self-help books, autobiographies, and documentaries, the book argues that this rush to blame sugar is a phenomenon of its time, finding fertile ground in the era of austerity and its attendant inequalities. Inviting readers to resist the comforting certainties of the attack on sugar, Sugar rush shows how this actually represents a politics of despair, entrenching rather than disrupting the inequality-riddled status quo.
Details
Do you want to uncover the truth behind the sugar frenzy that has taken our society by storm? Look no further than "Sugar rush: Science, politics and the demonisation of fatness". This captivating book delves into the dark corners of sugar's rise to infamy, exposing the hidden forces at play. Discover how the war on obesity has transformed sugar into the common enemy, creating a frenzy of blame on 'unhealthy' foods and the people who indulge in them. But is this hatred towards sugar based on scientific facts alone, or are there other factors driving this narrative?
"Sugar rush" takes you on a journey through the social life of sugar, unraveling the complex web of competing understandings surrounding its supposed harm. It explores how the demonization of fatness alongside appeals to science has shaped our perception of sugar. From politics to popular culture, this book exposes the manipulation of our fears and anxieties about our diet. Drawing on a wide range of sources including journalism, government policies, self-help books, and documentaries, it presents a compelling argument that the rush to blame sugar is a product of our time.
But "Sugar rush" does not stop at revealing the truth; it challenges you to resist the comforting certainties that surround the attack on sugar. This thought-provoking book exposes the politics of despair hidden within this blame game. Rather than disrupting the inequality-riddled status quo, the focus on sugar serves to entrench it further. As we navigate through an era of austerity and societal inequalities, it is crucial to question the simplistic narratives and explore the deeper issues beneath the surface.
Don't be swept up in the hysteria surrounding sugar without understanding the bigger picture. "Sugar rush" invites you to critically examine the demonization of this sweet substance and question the motives behind it. Step into a world where science, politics, and popular culture collide, and discover the truth for yourself.
Ready to uncover the truth about sugar? Grab your copy of "Sugar rush: Science, politics and the demonisation of fatness" and embark on a journey of enlightenment and empowerment. Buy Now
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